Grading Elementary Students Recording Student Progress

Grading elementary students is no simple task. Teachers must be objective, fair, and consistent but the volume of grading to be done and lack of time to do it can make this process excruciating. Many teachers also find grading exhausting because they dont have a dependable grading system. This guide will tell you everything you need to know about strategic and productive grading to give you one less thing to worry about. Make Good Use of Assessment Before you can implement grading strategies, you first have to make sure that your assessments are effective. The purpose of assessment is to inform future teaching and accommodate student needs but too often, teachers check for correctness, give a grade, and move on to the next concept. This leaves behind anyone still struggling and doesnt give students any information about what to keep practicing. Assessment results are only helpful when you use them to determine what a student knows or doesnt know (not just whether they are right or wrong), find where discrepancies lie between your instruction and student comprehension, and decide how to get everyone on the same page. Teach smarter by designing meaningful forms of assessment that allow students to demonstrate exactly what they know at the conclusion of a lesson. These must be closely aligned to a lesson and its standards (assessing skills that havent been explicitly taught is not equitable teaching) and able to be completed by all of your learners. After a lesson concludes and independent work is finished, use the following criteria for grading, neatly document your findings, and articulate student progress to families. Grade to Help Your Students, Not Hurt Them Grading is complicated and full of grey areas. Ultimately, there is no right or wrong way to grade your students as long as you hold them all to the same standards and use grades for good (not evil). While grades do not define your students or their abilities, they do have a direct impact on their lives. They can discourage them and lead to unwanted competitiveness in the classroom. Some teachers even use grades to shame or guilt their students into trying harder but this only results in low motivation and poor self-esteem. Use these tips for conscientious grading to prevent your students from feeling like their self-worth is tied to their scores and make the most of the process. What to Do Recognize student achievement and progress always.Differentiate between incomplete and incorrect work.Provide students with opportunities for revision.Make students aware of what you will be looking for when grading before they start an assignment.Give students meaningful and actionable feedback on their work. What Not to Do Use scores as the only form of feedback to students.Display or announce grades for the whole class.Make a student feel as if you are disappointed in them when they perform poorly.Reduce marks based on tardiness or attendance.Grade every single assignment students complete. Use Rubrics Rubrics are an efficient and reliable way for teachers to check in with student progress based on pre-determined learning objectives. They can determine whether each student grasped the main takeaways of a lesson and to what extent. Rubrics remove some subjectivity from grading by setting clear guidelines for what constitutes success. Keep these best teaching practices for rubrics in mind the next time you go to score student work. Create a rubric prior to giving students an assignment so that they know exactly what is expected of them.Go over rubrics with your students to clear up any confusion ahead of time.Keep rubrics as specific as possible but do not make them too long.Provide feedback on student scores by referring to individual portions of the rubric. Codes for Marking Grades K-2 The two common ways that student work is graded in kindergarten through second-grade are letters or numbers. They both assess a students progress toward particular learning goals. Whichever system you or your school district prefers, be sure to use grades to show how students are advancing and not only for final products. Marking period report cards should not be the only time that students and families see grades. Letter Grades Letter Grades Student... Exceeds expectations Meets expectations Approaches expectations Does not meet expectations Work is missing or not turned in Work turned in unfinished Letter Grade O (Outstanding) S (Satisfactory) N (Needs Improvement) U (Unsatisfactory) NE (Not Evaluated) I (Incomplete) Number Grades Number Grades Student... Meets expectations Approaches expectations Does not meet expectations Cannot be assessed at this time (work incomplete, learning goal not yet evaluated, etc.) Score 3 2 1 X As you can see, the only difference between the two methods is that letter grades offer one more measure of success than number grades. Use your best judgment to choose which system will most benefit your class and stick with it. Codes for Marking Grades 3-5 Student work for grades three through five is assessed using more sophisticated scoring charts. These almost always involve a system of letter and number combinations. The following two charts are examples of this with one representing a more precise score gradient than the other. Either chart is sufficient. Simple Scoring Chart Simple Scoring Chart for Grades 3-5 Score 90-100 80-89 70-79 60-69 59-0 Not evaluated Incomplete Letter Grade A (Excellent) B (Good) C (Average) D (Below Average) E/F (Not Passing) NE I Advanced Scoring Chart Advanced Scoring Chart for Grades 3-5 Score 100 93-100 90-92 87-89 83-86 80-82 77-79 73-76 70-72 67-69 64-66 63-61 60-0 Not Evaluated Incomplete Letter Grade A+ (optional) A A- B+ B B- C+ C C- D+ D D- E/F NE I Communicate with Families A critical contributing factor to student success is family communication. Keep families informed about their childs progress as it is happening so that they can help their child achieve learning targets. Use parent-teacher conferences and progress reports as opportunities to directly touch base and supplement these by sending home graded work often. Sources â€Å"Grading Student Work.†Ã‚  Office of Graduate Studies | Teaching at UNL, University of Nebraska-Lincoln.OConnor, Ken.  How to Grade for Learning: Linking Grades to Standards. Fourth ed., Corwin, 2017.

Comparing Destruction in Steinbecks Flight and Londons...

Journey to Destruction in Steinbecks Flight and Londons To Build a Fire Not many people have to face death in the cold wasteland of the Arctic or rugged mountains of California, but Pepe and the man do. Although the ironic destruction of Pepe and the man were caused by relentless forces of nature, their attitudes and reasons for going on their journeys differed. The setting in both stories consisted of extreme climate and conditions. In Flight the climate was desert hot during the day and chilling cold at night. The Torres family had their farm, a few sloping acres above a cliff that dropped to the brown reefs and to the hissing white waters of the ocean. Behind the farm the stone mountains stood up against the sky.†¦show more content†¦He spat again, in the air, before it could fall to the snow the spittle crackled. He knew at fifty below spittle crackled on the snow, but this spittle had crackled in the air. Undoubtedly it was colder than fifty below--how much colder he did not know. Both of the mens attitudes lead to their destruction. Pepe was very lazy and immature. All day you do foolish things with the knife, like a toy-baby, his mother stormed. Big lazy, you must catch the horse and put on him thy fathers saddle. Pepe also had a hot temper. During the travel to Monterey, Pepe had a little to drink and ended up killing a man. There was wine to drink. Pepe drank wine. The little quarrel--the man started toward Pepe and then the knife--it went almost by itself. The man said names to me I could not allow. In the other story, the mans attitude problem was that he was too self-confident. He pushed himself to the limit which was farther than he could go. But the temperature did not matter. He also didnt listen to the advice of others. The man from Sulphur Creek had spoken the truth when telling how cold it sometimes got in the country, and used his knowledge to his best advantage. Fifty degrees below zero was to him just precisely fifty degrees below z ero. That there should be anything more to it than that was a thought that never entered his head. Their reasons for going on their journeys differed. Pepe was forced to go on his

Country analysis of The Democratic Republic of Congo free essay sample

This location allows grief from neighboring countries on the other hand it is in an ideal location by way of trade routes to other countries and access to the Atlantic Ocean and the Congo River. The Democratic Republic of Congo is also dense with valuable minerals making it regarded as one of the richest countries as ar as natural recourses go. However, it is one of the poorest countries in the world In 1998, the second Congo war began, this war was also known as The African world war. It directly involved nine other African nations: Rwanda, Burundi, Uganda, Angola, Zimbabwe, Namibia, and a few others. The war started because neighboring countries as well as citizens of the Democratic Republic of Congo wanted to gain some of the minerals and natural resources from the nation originally creating a civil war which spread to other nations, sucking them in and starting a full out war between the countries. We will write a custom essay sample on Country analysis of The Democratic Republic of Congo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The war officially ended in 2003 however; battles and bitterness still resound and cause mass conflict between the African nations today. This war is said to be the worst conflict since World War II. Around five and a half million people have been killed so far due to this conflict. About 90% of the victims were not killed in battle. They passed on due to ravaging diseases such as malaria. They also died from pneumonia and malnutrition. These reasons for death were brought up by displaced populations living in unsanitary, heavily over populated conditions and were denied access to food, water, medicine, and shelter. This ongoing war has devastated a nation that in theory could be a rich, well off nation. The Democratic Republic of Congo has mass amounts of untapped raw mineral deposits. These deposits are worth 24 trillion dollars. This nation contains 30% of the worlds diamond reserves and 70% of the worlds coltan. There are also enormous reserves of gold, copper, and cobalt. The mineral extraction is done in a process known as artisanal and small scale mining. Mining has created severe problems in the Democratic Republic of Congo. There were many illegal organizations profiting off the mines. Because of this, the government shut down the eastern part of the country to mining. During the war, many of the commanders were making illegal trades with foreign countries with their minerals and natural resources. This trading was labeled as mass scale looting. When the mass scale looting died down soldiers were then encouraged to take part in small scale looting. This brought forth the active and extraction phase. Because of all this looting, there were large amounts of inflation. The Congolese government lost much of their profits from Uganda and Rwanda to transport their resources. They often exported diamonds and coltan out of the country. They would then repackage the diamonds and legally sell them as it they were from their own country. Rwandan soldiers made around 20 million dollars a month from smuggling resources out of the Democratic Republic of Congo. These large mining operations attract migrant workers. Many people migrate to The Democratic Republic of Congo as well to escape the violence in the Great Lakes region. The number of immigrants has been rapidly decreasing over the years. The mass amounts of immigrants have taken over the work force there. In recent years immigrants are starting to migrate to the European nations rather than other nations in Africa. Due to the dense population and poor living conditions, poverty runs rampant through this nation. This also means there are large amounts of crime even though there is a police force, the Congolese national police force. One of the most prevalent crimes in this area is of rape and sexual slavery. The Democratic Republic of Congo is known as the rape capital of the world. With the recent war, the numbers of rape victims have drastically increased. Although the Congolese law rohibits rape these laws are almost never enforced. Rape was a main weapon used in the Second Congo war, which started this ongoing epidemic of sexual violence. Prostitution and human trafficking are prohibited and have a penalty of twenty years in Jail according to the law. However, there will be years where there is not a single investigation of either of these. Proving that the laws are not as heavily enforced in these areas, as they should be. There are also no laws against spousal abuse. This lack of law enforcement is brought up by the lack of a stable and secure government rom the ongoing war. Left with an insecure government the nation is slowly starting to repair itself. The Lusaka Peace Accords set up a government system in 1999. A president was finally elected in 2006. The economy is starting to take a turn for the bright side but it is still wrought with poverty and a failing economy due to the war and mining conflicts. Due to the violence and unstable government, there are few markets and public services. This does not allow farmers to be able to sell their own goods. It forces civilians to fend for themselves. Due to the lack of public services, here are very few hospitals and medicals centers. Disease runs rampant through this nation. Since this nation is so heavily populates diseases spread easily through the communities. There are vast amounts of major health problems in this region including; HIV, aids, malaria, polio outbreaks, cholera, typhoid, yellow fever, the Ebola virus, hemorrhagic fever, and tuberculosis. Many of the illnesses are from poor living conditions, living in filth and with bugs. Diseases are spread through bug bites. Diseases like HIV and Aids are easily spread through a multitude of ways. Diseases re spread through the movement of soldiers and refugees, few HIV testing sites, mass amounts of untreated sexual diseases, human trafficking, sexual abuse, prostitution, and diseased blood transfusions. Due to the ongoing wars and conflicts, it has made it difficult to set up an organization for stopping the spread of these diseases. Because of how poor the civilians are, they have no money for medical help, which is expensive and required to be paid in advance in full cash. The Democratic Republic of Congo is not only rich with minerals but is also a great agricultural location. The general temperature ranges between 68 and 86 degrees Fahrenheit. It is a region covered with rainforest and savanna areas. The farming is done mainly in the open savanna areas. Some of the major cash crops include peanuts, beans, bananas, plantains, rice, yams, and sugarcane. Cottee is also a major crop grown here. It is one of the most exported natural resource. Most of the farming is done through the Feronia Arable Farming division. Smaller farmers often use the slash and burn method of farming nearer the rainforest. This method however, is destroying the environment and the rainforest. Using the slash and burn method it takes around fifteen years before the burned field can recover and be used again making the farmers cut down more and more of the rainforest to sustain products and and income. The Democratic Republic of Congo is an up and coming nation it requires vast amounts of revision with the nations government system, the conflicts with other countries need to be amended, and laws should be more strictly enforced to create a working nation. The DRC has the potential to be one of the richest nations in Africa by way of its large mineral reserves and demand on the natural resources cultivated here. Major reforms need to be made before this country thrives.

Strategic Technology Plan

Question: Many writers have referred to the potential opportunities and challenges the Internet presents for managing a businesss marketing, communications, finance, or human resources functions. The increased global access of the Internet can result in new areas of business as well as increased revenues from current business activities. There have also been discussions about the issue of organisational size and other established variables of organisational design being less relevant in this new digital economy as the basis of supply-chain management is moving towards extensive outsourcing and collaborations. Indeed, details of suppliers, their products and pricing information (e.g. catalogues, posting of offers and bids) are available in many web-based trading portals, leading to claims by certain scholars that the web is a communications platform without boundaries. Imagine you have just been appointed onto the board of an organisation as the Director of Strategic Technology Management. The board has tasked you to review the groups international technology strategy and to develop a comprehensive plan for the company to take advantage of the digital age. Using an organisation with which you are familiar, develop a commercially viable and coherently written strategic technology plan. Answer: Executive Summary Globalization has emerged as the platform for businesses to offer their services to customers from across the planet. In facilitating and making globalization a possibility, internet has played a very crucial role. The following report evaluates the opportunities as well as challenges which Internet presents for businesses to manage their global operations and offer new areas of business as well as increased revenues from their existing operations. In an attempt to do so, the report evaluates the latest through managerial position of Director of Strategic Technology Management at a COMPANY which I am offered. It comprises of a strategic evaluation of the existing technologies which the business has been using and the SWOT analysis of their existing profile. With a view of existing infrastructure and needs for expansion and increased efficiency the report offers a set of plans for future growth in the business. Introduction During analysis of the effect of internet in the global markets and small businesses it is important to note that internet offers information along with commerce. With the effect of instant information it has made it a powerful tool and comes with the ability of reaching customers from across the world. However, there are certain needs which have to be well scrutinized to understand whether or not their online presence and its expansion could be a right move. 1. Product Development: Previously, businesses used to exchange information by the use of telephone, television or the print forms. Although, the bigger businesses had the access to newer technologies, smaller business had to hunt for information on their own (Cape Gemini n.d.). With internet it would allow the small business to access information about new product developments and technological advancements which could enable them to improve their products and compete with even bigger organizations. 2. Information Exchange: The manner in which small businesses exchange information has changed drastically as internet has become quite popular. Previously businesses did not have the resource for arranging large meetings with developers or suppliers which would need air travel as well as accommodation expenses. With facilities like email, video conferencing and exchange of documents collaboration with developers as well as vendors from across the world has become inexpensive and offers a wide option for exchange of the required information (White House 2012). 3. Marketing: Marketing is another significant area which Internet facilitates. It has made marketing cost effective and enhanced the ability of any organization to reach a global audience at a very cost effective manner. A company can use its corporate website as a marketing resource for the company which is accessible to people from across the world. Social Networking websites on the other hand serve as a great platform for interacting and promoting products to millions of potential clients at no extra costs (EY n.d.). 4. Monitoring: Internet has also played a key role in aiding monitoring the business from virtually anywhere possible. On a trip outside the main operating area of the business, the owner now has the option to stay in touch in a real-time contact with their office by the use of inline chat or emails to exchange and get processed. This has added to the flexibility and freedom for pursuing business opportunities while still maintaining the control over the business. With these areas in mind, as a Director of Strategic Technology Management of Flybe I propose the idea of strengthening the IT infrastructure and making the collaboration of carrying the business from other nations in an attempt to take advantage of the digital age and expand its operations beyond UK (We Forum 2014). Strategic Technology Plan The following is an evaluation of the existing policies and strategies which Flybe as an airline company based in UK adopts as a part of utilizing the digital innovation to facilitate its business operations. It includes the SWOT analysis of the company and is followed by a recommended plan for improving the overall strategic technology management within the company (Business Model Community 2010). Current technology adopted by Flybe Being the largest European airline, Flybe presently has outsourced its customer call center functions to Sitel which is a leading global business process outsourcing provider. This association integrates the existing customer service team which allows the customers to get a premier UK based call center. The reason to outsource this division is to enhance the standards of offering high standard services (Flybe n.d.). This has aided the company to offer an advanced level of customer care services and retain the skills of the current workforce. Flybe partners with Maxymiser which serves as a partner for offering unified customer experience optimization for developing a long term strategy for improving customer experience across digital channels. This plan had worked quite well to help the airline transform its customer engagement. The partnership also helped in optimizing the mobile channels and bringing a greater personalization into customer engagement for the company. Presently over 80% of the bookings which the airline gets is by the use of online bookings which makes itmore than important to optimize the channels of online business for improving customer experience and building consideration for increasing the conversion rate of a customer. The brand objectives of the airline is communicating with the message of being a regional airline and sowing the seeds for people to consider that Flybe offers a viable alternative in comparison to road and rail. The optimization of the campaigns with Maxymiser is the heart of their efforts and is largely focused in improving the conversion rates by enhancing customer experiences. The collaboration of the airline has developed a roadmap for campaigns across the desktop sites and has a clear focus for improving conversions (Exeter 2010). An example of success with this tieup is the early campaigns which examined seat availability messaging at the 1st step of booking funnel. The campaign had generated huge reve nues for the company where they tested key business hypothesis which would offer an addition of urgency messaging and highlight to the customers when seat availability would go low and in turn make a customer more likely to purchase. It helped in improving customer experience as the company did not focus on sending urgency messaging where customers while making a purchase might get a message while they reach the checkout. Hence, the company offered information in advance to motivate the customers to make quick buying decisions (Arrow ECS n.d.). Digital technology has been a part of the companys regular operations. Internet marketing as well as social media profiles of the company offer customers a lot of information about the offers and services. Using the digital channels the company offers customers an option to book their tickets online or through any internet enabled gadgets. Collaborations and introduction of new technologies has been a consistent policy which gets reviewed at the company from time to time. However, in order to grow and reduce costs, the company would still need to adopt several new age innovations to improve their operations and customer service (EMC 2011). SWOT analysis Strengths Weaknesses 1. With experience of over 25 years, Flybe is known to be an innovative quality service provider at low prices. 2. Being a regional airline in UK has helped it to avoid intense competition and achieve a high spontaneous brand recall 3. Has a highly credible and socially committed image in UK (Embraer Commercial Aviation 2011). 4. Has a very young fleet which has ensured that the company has reduced its costs of operations and offer a faster turnaround. 5. Has a very unique scheme for earning through advertisements which is pretty difficult to emulate. 1. Having a shorter flight length has been a factor when it comes to average fares. 2. Its business model can become blurred over time with more competition and consolidation within the industry. 3. Low load factor of only 68% despite having a small fleet capacity. 4. Despite having an innovative nature, the ancillary revenue is pretty small and stands at 5%. 5. Dependence on a very few suppliers of aircrafts is a risky proposition when it comes to problems from the suppliers ends (EM TEQ 2010). Opportunities Threats 1. As the airline practices region-based model which is not like LCC, it has the opportunity to expand its operations to the other European nations. 2. The number of business class travelers in the coming years is expected to increase due to the increased entrepreneurial activities. 3. Acquisition of BA connect has made it venture into new additional routes. 4. IPO has the potential to open up new avenues for mergers and acquisitions (Swiss 2012). 5. The withdrawal of traditional airlines from less traffic routes can be another opportunity to expand. 1. Terrorism and catastrophic loss could result in lesser air travel and further loss of infrastructural support. 2. Imitation of offering some frill features which are offered by the traditional airlines could be detrimental for the company. 3. Flybe has a direct competition with the price of the railways, it makes it vulnerable for demand and supply conditions in the passenger market. 4. Cost cutting techniques by most of the popular airlines in the competitive routes might affect passenger volumes in the maturing markets (Aircraft Commerce 2005). 5. Increase in the fuel costs as well as environmental taxes may lead to increase in fares which could trigger industrys latent price elasticity of demand. Discussion of growth opportunities in the field of technological advancement 1. Increase in digital travelers: 2014 has been yet another year which saw a revolution in the field of digital innovation. Over 1 billion people have Facebook accounts and over 200 million tweets are sent over Twitter every day. As per estimates 9 out of every 10 online leisure passenger has high speed internet access at their homes (Evoke 2013). Moreover, the worlds airline passengers are mostly the online citizens which empowered by extensive adoption of various customer technology devices. Passengers are expected to spend more time on internet in future which would be much more than watching a TV. This means the future offers airlines a virtually new domain to fight out competition and make their digital services highly advanced. Therefore, marketers at Flybe would need to pull its socks and enhance their digital innovation and its associated services (Red Hat Grid n.d.). 2. Flexible booking options: It is only when a customer has complex set of experiences when the traveler likes to switch over to offline modes. The future would see more customers book their tickets and holidays using the online channels and the number of customers through smartphone or other internet enabled devices is set to increase. Customers prefer to get regular updates regarding their travel bookings, flight status, and other related information through the company. No longer a customer would like to search for relevant information but would be pleased to get information at times when they need them the most. Thus Flybe would need to further enhance its customer services and increase the level of customer centric approach. It would be more like the customer would find it as easy as buying a coffee. 3. Price Wars: There would be two kinds of customers which would be the leisure travelers and the business executives. Both the segments would be further classified as low cost and high end customers. However, the future would largely be dominated by the costs a customer pays and the service he gets. 4. A new breed of customers: With the transformation which has been in place and the increased use of digital innovation, there is expected to be a new breed of customers in future. These passengers would range between the age of 22 to 35 and be named as the Generation Y. The passengers of this group would be more likely to be graduates or a part of an organization. They would be having disposable income which they are expected to use in increased travel opportunities. Being a sizable audience which would be about 34% in UK the focus would shift towards Baby Boomers or the Gen Y. These customers are the ones who would have a lifetime for buying tickets ahead of them. They are the generation which can be regarded to be one of the 1sts to grow with internet integrated technologies around their live. Be it using high speed internet, laptops, smartphones, etc. they would be expert in almost all the latest technologies (IATA 2013). 5. Airline distribution and eCommerce strategies: As mentioned the Gen Y would make the airlines to have a mobile 1st strategy which would be visible to its audience. They believe would now shift to the aspect that answers to virtually any query or service is available to them with the endless digital content which is available to them. The digital innovation has gone so far that in absence of a particular thing which they require, they would be well equipped to create such a platform to serve to their needs. eCommerce would boom and customers are more likely to buy anything and everything online despite having the access to buy them offline. Airline and holiday booking services are among the largely booked services. OTAs would be a vital element for airline choices, reputation of lower fares as well as contemporary marketing images. Airlines would need to anticipate that they would need to work aggressively for changing the younger audience behaviors and earn their channel of loyalt y. Plans for future growth The following section proposes the implementation of various processes in an attempt of improving the digital innovation and use of technology at Flybe. Integrate technologically advanced ways for operations Flybe would need to integrate new elements of technologically advanced systems in both its operations and customer management. The key constituents for the same would be: 1. Ability for various distribution components like inventory and sales which should be extracted by the reservations/ PSS cores and run in an independent manner. 2. Ability of passing cookies and tokens for identifying traveler by third party distribution systems among the airlines and its intermediaries (Cape Gemini n.d.). 3. Ability of implementing comprehensive software which would support dynamic pricing or faring approach which would reduce the need for the airlines to file fares. 4. Use APIs for linking disparities in the reservation systems for extracting and assembling ad hoc itinerary and fare options like combination of a network airline and a LCC in between The Future of Airline Distribution. 5. Integrate advanced ERP and CRM business database and solutions by the use of Oracle or Concur which would allow the enterprises for tracking corporate travel spending at different level (EY 2014). Transform the Distribution networks The dimension for distribution is way different from what the conventional systems of selling products was used by airlines before. Flybe would need to utilize third party channels for enabling airlines for distributing their products and replace the conventional form of distribution by channel-based and value creating commerce. The distribution team of the airline would be a part of the commerce department and would be likely to be the part of the marketing team as well. The focus would now shift from pushing the products towards identification and choosing of relevant commerce channels as well as technologies which the airline needs to strategically and cost effectively generate revenue. Airline commerce would also not ignore the legacy and look to businesses outside the airline industry as a part of inspiration and ideas (Business Model Community 2009). For instance, search engines are aware of the data about what users search for and view, their respective locations and the platforms they are using. Similarly, companies like Amazon has all the data of its customers which includes addresses, transaction histories, forms of payments used, etc. Another key derivation which the company can use is from the social networks which allows people to share ideas, information and opinions. Flybe should make an effort to transform the way in which the needs to travelers are catered to. Travelers would be provided the same degree of flexibility, responsiveness and control when the play, shop and book their flights. Basically the airline commerce would incorporate experiential elements in its commercial platforms which would include the ones which belong to third parties which would enable them to effectively deliver a great selling experience to the passengers (Surrey 2003). Invest in online promotions and rank better for all services on Google A common proverb which says Google would do everything but fly your aircraft. The company would need to start focusing on its online promotions and particularly focus on getting better rankings on Google. Google as we know participates in almost each and every aspect of the airline distribution, eCommerce and marketing. Even the Google Chrome browser is the most widely used web browser in the world today. It offers metasearch by Google Flight Search and owns the ITA software. ITA software as we know sells airline pricing and reservations software. The company also offers a large range of social media platforms like Google+, Picasa and YouTube. Moreover, Google Maps and Google Earth also help the travelers plan as well as navigate through their destinations which includes the famous Google Goggles for the airports. Therefore, it would be wise to invest in technologies and systems which pleases the search engine giant. A lot of business i.e. bookings would be dependent on the rankings which the airline gets over the search engine. It would enable the airline to build a linking platform among the airline and the customer (Amadeus n.d.). Offer a value creation hub Flybe would need to evolve its commerce platform which would support extensive fare as well as product transparency, dynamic pricing, rich basic as well as ancillary product merchandising and retailing. The advanced system would add the ability of reliably as well as securely processing massive volumes of shopping sessions. This would be largely seem to be a value creation hub which would represent the evolutionary pivot from the GDS approach. The airline would be using the new generation of airline commerce technology infrastructure for powering airline CRS host systems. It would further facilitate in reduction of speed and lengthy as well as costly distribution of conversion (Europa n.d.). Conclusion The coming age would be more dominated by the use of technologically advanced customers who would rely on services which add ease to their needs. Flybe being one of the leading airlines in Europe, would need to enhance its strategies for including digital innovation as a part of their regular business. The company has been aware of the needs which is evident from the policies and collaborations which they have done in the past. In the coming years the competition and the ways of in which the competitors would be using technology to keep ahead of the others would also revolutionize. References 1. Cape Gemini, The Digital Advantage: How Digital Leaders, accessed on 28th January 2015. 2. EY, How organizations must adapt to changing consumer behaviour, accessed on 28th January 2015. 3. We Forum 2014, Delivering Digital Infrastructure Advancing the Internet Economy, accessed on 28th January 2015. 4. Business Model Community 2010, Business Models, Business Strategy and Innovation, accessed on 28th January 2015. 5. White House 2012, Consumer data privacy In a networked world: A framework for protecting privacy and promoting innovation in the global digital economy, accessed on 28th January 2015. 6. AAU 2013, The Impact of Digital Technologies on Innovations in Retail Business Models, accessed on 28th January 2015. 7. UCSD 2006, Innovation diffusion in global contexts: determinants of post-adoption digital transformation of European companies, accessed on 28th January 2015. 8. Flybe, Annual Report 2013-14, accessed on 28th January 2015. 9. Exeter 2010, Corporate Social Responsibility among Low-Fares Airlines: Current Practices and Future Trends, accessed on 28th January 2015. 10. Arrow ECS, Protecting Credit Card Information with the Right Approach to Log Management, accessed on 28th January 2015. 11. EMC 2011, Protecting credit card information with the right approach to log management, accessed on 28th January 2015. 12. Embraer Commercial Aviation 2011, Flybe Maintenance The View From Above, accessed on 28th January 2015. 13. EM TEQ 2010, Flybe Upgrades Dash-8 Fleet with EMTEQ LED Lighting, accessed on 28th January 2015. 14. Swiss 2012, Swiss-AS wins order from Europes largest regional airline, Flybe May 2012, accessed on 28th January 2015. 15. Aircraft Commerce 2005, The savings in distribution, pricing, marketing revenue accounting, accessed on 28th January 2015. 16. Evoke 2013, alternative Training Qualification programme (aTQp), accessed on 28th January 2015. 17. Red Hat Grid, Flybe Builds Resilient IT Infrastructure with Red Hat Enterprises Linux and Jboss Enterprise Middleware, accessed on 28th January 2015. 18. *IATA 2013, Future Airline Distribution Report, accessed on 28th January 2015. 19. Cape Gemini, Digital Transformation A Road Map for Billion Dollar Organizations, accessed on 28th January 2015. 20. EY 2014, The Digitisation of everything: How organizations must adapt to changing consumer behaviour, accessed on 28th January 2015. 21. Business Model Community 2009, Business Models, Business Strategy and Innovation, accessed on 28th January 2015. 22. Surrey 2003, eAirlines: Strategic and tactical use of ICTs in the airline industry, accessed on 28th January 2015.